Communication is a constantly evolving sector, especially since the digital revolution. It is now a real strategic hub, essential to all types of businesses. It has adapted to new forms of consumption among the population; increasingly "digital," tomorrow's communicators must above all remain constantly alert to media, societal, and economic trends.
Develop mastery of skills in communication, digital, public relations, advertising, or brand communication.
Analyze market trends and consumer behavior in order to develop innovative and effective communication strategies in a sector that is particularly impacted by technological and societal changes.
Acquire the skills that will enable students to join organizations for which communication and the rise of digital technology have become a real strategic issue with significant challenges.
Participation in the international Mlle Pitch Awards competition
A Creative Boost seminar in Amsterdam, for an immersive stay with ethical communication agencies and local projects
3 specializations to choose from in the second year: Communication Management, Digital Communication, or Creativity & Brand Strategy
The Professional Master's Degree in Communication is designed for students who wish to acquire the fundamentals of communication in order to become experts in the field. This 100% work-study program allows students to tackle real-world issues while gaining hands-on experience in their host company.
SKILLS
Subjects taught
Strategy
Strategic communication, Communication budget, Strategic planning, Behavioral studies and trends
Digital and audiovisual communication
Digital panorama and social media, SEO-SMO, Introduction to photography, Video editing, Creating an advertising spot, Web development, Desktop publishing and design
Agency and media
Visual advertising design, Design/copywriting, Media planning, Bloggers and influencers, Press and public relations, Agency competition
Advertiser and brand strategy
Brand identity and territory, Storytelling and brand content (in English), Brand and digital journey (CRM), Internal communication, Promoting your brand on the web, Vendor management
Communication and management
Managing communication projects and budgets, From Corporate Communication to Communication Strategy, Negotiating and selling your project, Legal environment of e-communication
Internal communication and employer branding
Press relations, Digital & audiovisual communication, Social Media Manager, Social media strategy, Influence, ambassadors and social media, Video social media strategy, Creative direction and Art Direction-DTP
Projects
The Fil Rouge Project, Agency Competition, Video Commercial Production, Graphic Design and Web Development, Business Pitch, Crisis Night, Event Project
Specialization of your choice in the second year
Communication Management, Digital Communication, or Brand Creativity and Strategy
Speakers
Intensive, practical training delivered by seasoned communications professionals working in communications agencies or in-house at advertising agencies, within or managing a department.
Our communications school is participating in the international Mlle Pitch Awards competition.
Open to young creatives working freelance or in communications or advertising agencies, filmmakers, and others, the Mlle Pitch Awards is a prestigious competition organized by the communications agency Mlle Pitch, which invites creatives from all backgrounds to put their talent to work for important causes. Our students will have the unique opportunity to raise public awareness of major social issues and win a campaign that will be broadcast nationwide.
The Mlle Pitch Awards, well known in the creative advertising sector, invite talented individuals to come together for a charitable cause. This iconic competition challenges participants to design impactful campaigns for charities. The goal? To raise awareness of often overlooked social issues. To win, our students will need to draw on their expertise and unleash their imagination to create high-impact messages that reflect the values of the charities they support.
Our students will be mentored by a leading communications professional, offering them an enriching and formative experience. They will benefit from expert advice and personalized support to develop engaging and innovative communications campaigns.
Submitted projects will be evaluated by a jury composed of advertising and communications experts. Participants will compete for three prizes:
The grand prize display will be broadcast by MEDIATRANSPORTS in the Paris metro and French train stations, reaching millions of travelers every day.
The Grand Prix film will be broadcast on France Télévisions channels and on the france.tv platform thanks to the collaboration with France TV Publicité.
The Grand Prix Radio will be broadcast on France Bleu, France Inter, and Franceinfo for two weeks, and will also be offered as a floating broadcast (broadcast at random times) by the Radio Bureau to its members.
The Mlle Pitch Awards represent a tremendous opportunity for our students to put their skills into practice, make themselves known, and contribute to charitable causes. Stay connected to follow their journey and support their projects!
Creative Boost in Amsterdam
Immerse yourself in the world of ethical and sustainable communication with our exclusive "Creative Boost in Amsterdam" seminar. Aimed at communication students, this week-long program offers a complete immersion in one of Europe's most innovative and creative cities.
Seminar objectives
Seminar program
Why Amsterdam? Amsterdam is a pioneer in sustainability and innovation. With its many ethical communication agencies, inspiring local projects, and creative atmosphere, Amsterdam is the ideal place to stimulate the creative and ethical spirit of our future communication professionals.
Duration
2 years, from September to August
Rhythm
Alternating
1 week at the training center
3 weeks at a company
educational methods
Assessment methods
Continuous assessment
Professional portfolios
Final exams (written/oral)
The targeted qualification comprises seven skill sets, which are assessed and, upon validation, result in the issuance of a certificate detailing the skills acquired. To obtain the targeted qualification, all skill sets must be validated in their entirety. Validated skill sets are acquired permanently, and candidates are awarded partial certification when not all skill sets have been validated. Any candidate who has partially validated the certification may submit a new validation file to the National Jury in order to obtain full professional certification.
Diploma/certification
Level 7 professional certification "Image and Communication Project Manager," registered with the RNCP under number 35593, by decision of the Director General of France Compétences dated May 19, 2021, issued by ISCPA, NSF codes 320, 320n.
Continuing education
The primary objective of the professional master's degree is to prepare students for the job market. However, candidates may continue their studies toward a new professional specialization with a specialized master's degree (MS), an MBA, or a university specialization with a university diploma (DU) or a master's degree.
Career opportunities
Work-study contract: €8,500 per year, covered by OPCO (Skills Operators)
