The BTS in Customer Relationship Negotiation and Digitalization aims to train business managers capable of meeting the demands of a market focused on customer relations.
Target and prospect for customers
Negotiating and supporting customer relations
Organize and host a commercial event
Exploiting and sharing information
Mastering omnichannel customer relations
Enhancing digital customer relations
Developing customer relationships in e-commerce
Implement and promote the offer among distributors
Develop and manage a network of partners
Create and manage a direct sales network
Participation in sales competitions and trade shows
Personalized support at the training center and in the workplace
Support in finding a company and developing your career over the course of two years
Organizing professional scenarios and mock exams
Experts in face-to-face and remote commercial relations, from prospecting to customer loyalty, graduates are committed to networking and support the digital transformation of commercial activities and the dematerialization of customer relations.
SKILLS
Subjects taught
Customer development
Negotiation, sales, and customer relationship management
Customer relationship management
Business intelligence and expertise
Remote customer relationship management, e-relationships, and e-commerce sales
Management of distributor, partner, and direct sales networks
General knowledge and expression
Economic, legal, and managerial culture
Legal workshops
English
Speakers
Teaching team composed of trainers and professionals who are specialists in their field
Duration
2 years, from September to June
Rhythm
In apprenticeship
2 days at the training center
3 days at the company
educational methods
Assessment methods
Final exams at the end of the training program
Mock exam during the training program
The assessment framework is organized into units that constitute a coherent set of skills and knowledge relevant to the purpose of the diploma. It may include units that are optional. Each unit corresponds to a block of skills and a test. Candidates register for the diploma exam. Those who have prepared for the diploma as part of continuing professional development or through the validation of prior learning automatically receive, for the diploma units for which they have obtained a score of 10 out of 20 or higher or through the validation of prior learning, a certificate recognizing the acquisition of the skills constituting these diploma units, and therefore the corresponding skill blocks. Those who have prepared for the diploma by other means receive this certificate upon request. The diploma is obtained by achieving an average score of more than 10/20 in all tests. Candidates who have already validated skill blocks may be exempted from the corresponding exams.
Diploma/certification
Level 5 Advanced Technician's Certificate in "Negotiation and Digitalization of Customer Relations," registered with the RNCP under number 38368, by decision of the Director General of France Compétences dated December 11, 2023, issued by the Ministry of Higher Education and Research, NSF code 312.
Continuing education
Career opportunities
Under an apprenticeship contract: training paid for by OPCOs (skills operators), with no additional costs for companies
