BTS in Operational Sales Management (MCO)

The BTS in Operational Sales Management trains students for sales careers by teaching management, marketing, and digital sales skills, opening up a range of professional opportunities in these fields.

Objectives

Welcoming, advising, and retaining customers

Participate in the management of the business unit

Manage and promote the business unit's product or service offering

Sell products or services that meet customer expectations

The most

An introduction to starting a business with the association Entreprendre pour Apprendre (Entrepreneurship for Learning)

Numerous partners: large retailers, specialty stores, e-commerce, etc.

International mobility

You will be

In direct or indirect contact with customers, holders of a BTS MCO (vocational training certificate in commercial operations) carry out sales, promotional, and management activities within a sales unit.

SKILLS

RNCP38362BC01 – Customer relationship development and sales consulting
RNCP38362BC02 – Promotion and revitalization of commercial offerings
RNCP38362BC03 – Operational management
RNCP38362BC04 – Sales team management
General Culture and Expression Development Unit
Economic, Legal, and Managerial Culture Development Unit

Subjects taught

Sales team management

Operational management

Customer relationship development and sales consulting

Promotion and revitalization of commercial offerings

Economic, legal, and managerial culture

General knowledge and expression

Business English

Speakers

Teaching team composed of trainers and professionals who are specialists in their field

Duration

2 years, from September to June

Rhythm

In apprenticeship

2 days at the training center
3 days at the company


educational methods

Vocational education
Academic instruction
Modules Capitalizing on prior learning
Project Modules
Educational tours and meetings

Assessment methods

One-off tests

The assessment framework is organized into units that constitute a coherent set of skills and knowledge relevant to the purpose of the diploma. It may include units that are optional. Each unit corresponds to a block of skills and a test. Candidates register for the diploma exam. Those who have prepared for the diploma as part of continuing professional development or through the validation of prior learning automatically receive, for the diploma units for which they have obtained a score of 10 out of 20 or higher or through the validation of prior learning, a certificate recognizing the acquisition of the skills constituting these diploma units, and therefore the corresponding skill blocks. Those who have prepared for the diploma by other means receive this certificate upon request. The diploma is obtained by achieving an average score of more than 10/20 in all tests. Candidates who have already validated skill blocks may be exempted from the corresponding exams.

Diploma/certification

Level 5 Advanced Technician's Certificate in Operational Sales Management, registered with the RNCP under number 38362, by decision of the Director General of France Compétences dated December 11, 2023, issued by the Ministry of Higher Education and Research, NSF codes 310, 312.

Continuing education 

  • Bachelor's Degree in Management and Business Development

 

Career opportunities

  • Department manager
  • Store manager
  • Sales Assistant
  • Sales
  • Telephone advisor

 

  • Hold a general , technological, or vocational high school diploma .
  • Sign an apprenticeship contract with a company.
  • Admission via Parcoursup and outside Parcoursup based on application and interview.
  • Applicants may be eligible for a reduced course load or skills validation based on their academic background and professional and personal experience, subject to review of their application.
  • Training accessible to people with disabilities; please contact us to discuss the arrangements for your participation.

Under an apprenticeship contract: €7,500 per year, covered by the OPCO (skills operators)

December 10, 2025