In Rennes, the BTS Communication program trains professionals specializing in communication techniques, who will be able to work in companies, government agencies, local authorities, communication agencies, etc., with a real ability to adapt to creative and strategic services.
Design and implement communication operations in various forms (advertising, events, public relations)
Manage communication projects
Coordinate, plan, budget, and monitor the various project tasks.
Modules on influencers, social media, etc. for better use of digital communication
A fleet of professional equipment dedicated to vocational training
A magazine designed and conceived by The Land and Ouest France
Holders of a BTS (Advanced Technician's Certificate) in Communication will be able to design and implement internal or external communication campaigns. Their mission is to meet the needs of a strategy defined by their management. Communication solutions to meet these needs can take various forms: advertising, events, etc.
SKILLS
Subjects taught
Communication cultures
Communication project
LV1
Advertiser consulting and relations
Business management
Operational monitoring
Economy
Production workshop
Law
Business relations workshop
LV2 (optional)
Speakers
Duration
2 years, from September to June
Rhythm
Alternating
2 weeks at the training center
2 weeks at a company
educational methods
Assessment methods
Continuous assessment integrated into the school report card
National exam
Diploma/certification
Level 5 Advanced Technician's Certificate in Communication, registered with the RNCP under number 37198, by decision of the Director General of France Compétences dated January 9, 2023, issued by the Ministry of Higher Education and Research, NSF code 320.
Continuing education
Career opportunities
