The Bachelor's degree in Impact - Responsible Communication trains professionals who choose to communicate differently, through responsible communication that seeks to have a positive influence on society: for tomorrow, to be in tune with the reality of the communication sector, on the side of brands, agencies, or the media.
Understanding societal and environmental issues
Develop a responsible communication strategy
Assess and limit the environmental impacts of communication activities
Design, organize, and optimize your digital strategy
Adopt a sincere and transparent approach to communication
Develop effective internal communication to encourage new, more responsible behaviors
Participation in the international Mlle Pitch Awards competition
A Creative Boost seminar in Amsterdam, for an immersive stay with ethical communication agencies and local projects
An innovative program in responsible communication
Participation in the implementation of campus event programming (symposiums, conferences, partnerships, etc.)
The Bachelor's Degree in Impact – Responsible Communication aims to teach students the fundamentals of marketing and communication, develop their digital communication and graphic design skills, and strengthen their professional stance. In addition to learning about the challenges and techniques of the profession, this bachelor's degree trains students to limit the environmental, social, and societal impact of their communication activities.
SKILLS
Subjects taught
Get trained in communication
Fundamentals of marketing and communication, Copywriting, Graphic design, Digital communication, Marketing and communication strategy, Budget management, Communication law, etc.
Make an impact
Perspectives on a world in transition, Sustainable development challenges, New forms of economy, Eco-publishing, Responsible communication, Eco-design, Innovation in responsible communication, Responsible digital technology, Communicating to convince, etc.
Professional attitude
Professional English, CV and cover letter coaching, Business Relations & internship search support, Themed masterclasses
Projects
The E-Media Tour, Immersion week in an association, Reboot: responsible communication hackathon, Press conference, Awareness campaign, Creativity study trip
Speakers
Intensive, practical training delivered by seasoned communications professionals working in communications agencies or in-house at advertising agencies, within or managing a department.
Our communications school is participating in the international Mlle Pitch Awards competition.
Open to young creatives working freelance or in communications or advertising agencies, filmmakers, and others, the Mlle Pitch Awards is a prestigious competition organized by the communications agency Mlle Pitch, which invites creatives from all backgrounds to put their talent to work for important causes. Our students will have the unique opportunity to raise public awareness of major social issues and win a campaign that will be broadcast nationwide.
The Mlle Pitch Awards, well known in the creative advertising sector, invite talented individuals to come together for a charitable cause. This iconic competition challenges participants to design impactful campaigns for charities. The goal? To raise awareness of often overlooked social issues. To win, our students will need to draw on their expertise and unleash their imagination to create high-impact messages that reflect the values of the charities they support.
Our students will be mentored by a leading communications professional, offering them an enriching and formative experience. They will benefit from expert advice and personalized support to develop engaging and innovative communications campaigns.
Submitted projects will be evaluated by a jury composed of advertising and communications experts. Participants will compete for three prizes:
The grand prize display will be broadcast by MEDIATRANSPORTS in the Paris metro and French train stations, reaching millions of travelers every day.
The Grand Prix film will be broadcast on France Télévisions channels and on the france.tv platform thanks to the collaboration with France TV Publicité.
The Grand Prix Radio will be broadcast on France Bleu, France Inter, and Franceinfo for two weeks, and will also be offered as a floating broadcast (broadcast at random times) by the Radio Bureau to its members.
The Mlle Pitch Awards represent a tremendous opportunity for our students to put their skills into practice, make themselves known, and contribute to charitable causes. Stay connected to follow their journey and support their projects!
Creative Boost in Amsterdam
Immerse yourself in the world of ethical and sustainable communication with our exclusive "Creative Boost in Amsterdam" seminar. Aimed at communication students, this week-long program offers a complete immersion in one of Europe's most innovative and creative cities.
Seminar objectives
Seminar program
Why Amsterdam? Amsterdam is a pioneer in sustainability and innovation. With its many ethical communication agencies, inspiring local projects, and creative atmosphere, Amsterdam is the ideal place to stimulate the creative and ethical spirit of our future communication professionals.
Duration
From 1 to 3 years, from September to August
Rhythm
1st and 2nd years: initial training
3rd year: work-study program
1 week at the training center
3 weeks at a company
educational methods
Assessment methods
Continuous assessment
Professional portfolios
Final exams (written/oral)
The targeted qualification comprises four skill sets, which are assessed and, upon validation, result in the issuance of a certificate listing the skills obtained. To obtain the targeted qualification, all skill sets must be validated in their entirety. Validated skill sets are acquired permanently. Candidates are awarded partial certification when not all skill sets have been validated. Any candidate who has partially validated the certification may submit a new validation application to the National Jury in order to obtain full professional certification.
Diploma/certification
Level 6 professional certification "Communication Project Manager," registered with the RNCP under number 38125, by decision of the Director General of France Compétences dated October 18, 2023, issued by ISCPA, NSF code 320m.
Continuing education
Career opportunities
