The Bachelor's degree in Management and Business Development is an introductory course designed to help students understand the major challenges of business development while acquiring managerial and project management skills. The program was designed by professionals from the worlds of management, administration, and entrepreneurship, as well as a team of educational experts. Its aim is to train students to become operational business managers.
Organize and manage an activity center
Contribute to the company's strategic thinking
Managing projects within the company/organization, business performance, and monitoring
Ensure business development with the aim of winning new customers and retaining existing ones.
Managing business activities economically with a view to increasing profitability
Manage and lead the team reporting to him/her
Overseeing general organization: administrative, HR, and logistics management
A business game developed and led by one of France's most prominent business leaders in recent years
A renowned faculty (doctors, executives, experts)
An international seminar organized in Brussels, the heart of European affairs, led by leading speakers from various countries and prestigious foreign universities in partnership with the European School of Leadership and Management.
A certification in Business English issued by the Franco-British Chamber of Commerce
The Bachelor's degree in Management and Business Development leads to careers related to the management and development of a profit center, such as branch manager or director, store manager or director, or business unit manager. Profit center managers can quickly advance to positions such as regional manager/director, area manager, or network manager.
SKILLS
Subjects taught
Organize activities and contribute to the implementation of the company's project
Market-oriented strategic management
Commercial project management
Operational and digital marketing
Entrepreneurship and business innovation
Digital management tools (CRM, ERP, e-business)
Managing business performance
Business analytics applied to sales
Corporate finance for development
Commercial management control
Market analysis and sector studies
International business taxation
Managing a team collaboratively
Sales management and sales force coordination
Soft skills & leadership in negotiation
Labor law as it applies to sales teams
Change management in a context of growth
International corporate culture and interculturality
Leading the development of a profit center
Business development and prospecting
Sales strategy and customer portfolio management
Digital marketing and e-commerce
Entrepreneurship applied to market development
International expansion and business growth
Speakers
Doctors, executives, managers, experts in their field of specialization
Strathena Business Game
Strathena is an innovative business strategy training game designed by Xavier Fontanet and Interactive 4D. This game is now available to our students and offers a unique opportunity to learn strategy in a fun and interactive way, competing against students from prestigious French schools such as the École des Mines.
Game description
Strathena is a training platform that combines online courses (MOOCs) with a strategic simulation game. Students take the reins of a virtual company and must make crucial strategic decisions to ensure its growth and success. The game covers various aspects of business strategy, such as the experience effect, market share, finance, psychology, and much more.
Educational objectives
Benefits for students
The Start Hub incubator: strategy, intrapreneurship, and leadership
The purpose of this incubation program is to train you to lead projects that will transform businesses, industries, and society as a whole. Incubation allows you to drive innovation or strategic change through immersion.
The program allows you to develop unique and expert skills in strategy, intrapreneurship, and leadership.
We will train you to become the leaders of tomorrow, those who, through their actions within the company, contribute to the transformation of society by tackling major environmental, economic, and societal challenges.
Start Hub is an incubator. "Learning by doing" is its trademark because we are convinced that we never learn better than by doing. The recipe is simple: faced with crucial challenges, you will discover the issues that managers have to deal with on a daily basis, and it will be up to you to solve them, supported by a team of specialists who are available at any time.
With Start Hub, discover what you won't find anywhere else: all the resources you need to write your own success story!
Program
International seminar in Dublin
According to Forbes magazine, Ireland is the best country in the world for business. The "Emerald Isle" is one of the main centers of attraction for IT companies and start-ups. More than 1,150 international companies, including Google, Facebook, Twitter, Airbnb, LinkedIn, Dell, and Intel, have chosen Ireland as the location for their European headquarters.
Duration
From 1 to 3 years, from September to August
Rhythm
1st and 2nd years in initial training
Third year of work-study program
One week at the training center
Three weeks at the company
educational methods
Assessment methods
Continuous assessment for each module (written assignments, multiple-choice questions, group or individual research projects, individual or group oral presentations)
Certification exams to assess the acquisition of skills in each of the modules
The targeted qualification comprises four skill sets, which are assessed and, upon validation, result in the issuance of a certificate of achievement listing the skills acquired. Validated skill sets are acquired for life. To obtain the targeted qualification, all skill sets must be validated in their entirety.
Diploma/certification
Level 6 professional certification "Operational Activity Management Manager," registered with the RNCP under number 37865, by decision of the Director General of France Compétences dated July 19, 2023, issued by ESAM, NSF code 310.
Continuing education
Career opportunities
First and second years of initial training: €4,000 per year
Third year of apprenticeship contract: €8,500, covered by OPCO (Skills Operators)
Funding for initial training
Internal scholarship: scholarship established for all post-baccalaureate initial training programs, allowing families to benefit from up to €3,000 in tuition fee deductions based on income.
Crédit Agricole partnership: student loan at a preferential rate of 1.99%, repayable at the end of studies; exclusive offers are reserved for students at The Land Campus.
