The 2024 festival season is coming to an end, marked by declining attendance, partly due to competition from the Olympic Games and a concentrated calendar of events. Economic results have also been impacted by the increasingly high fees demanded by foreign artists... With the results looking mixed, now is the time to consider the keys to the success of these festivals.
Half of the festivals created in the last ten years have been in rural areas. They have strong links with tourism, which they help to fuel and vice versa. This explains their high density on the Mediterranean, Breton, and Atlantic coasts, with knock-on effects that are beneficial to economic development.
