COMMERCE

MARKETING

CORPORATE RESPONSIBILITY


School of Business and Responsible Marketing

Discover all our training courses

Events

event
January 14
Launch of Business Game designed by Xavier Fontanet and Alexis Lacapelle
event
May 14
Open house
event
January 30
Major Conference with Vincent Pons, Professor at Harvard University.

Campus in figures
+50

years of experience
+1800
learners
+300
teachers speakers professionals
97%

AURACO School offers you the best

Small Training Session in New York

Perfect your English and explore the innovative business strategies of American companies.

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Schneider Electric Go Green Challenge

Take part in a global competition that encourages the development of innovative solutions for a sustainable future.

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Business Game with
Xavier Fontanet

Immerse yourself in an immersive game and take on concrete strategic challenges.

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Balance business performance and social responsibility

At Auraco, located on The Land Campus in Rennes, you will benefit from comprehensive and innovative training focused on responsible business and marketing. At Auraco, our training programs emphasize commercial performance and social responsibility based on ethical principles.

We offer four training programs:

Provides the technical knowledge and expertise needed to welcome, advise, and retain customers; sell products or services that meet customer expectations; and participate in the management of the business unit.

Learn more about the BTS MCO program in Rennes

Learn more about the BTS MCO program in Vitré

Trains sales managers capable of meeting the demands of a customer-centric market. Experts in face-to-face and remote sales relations, from prospecting to customer loyalty, these professionals are committed to networking and support the digital transformation of sales activities and the dematerialization of customer relations.

Learn more about the BTS NDRC program in Vitré

Designed to train business unit managers or executives in organizations to understand all the factors involved in steering and ensuring the company's development. 

Find out more about the Bachelor's degree in Operational Management in Rennes

Train experts capable of implementing actions related to commercial strategy, with an ethical dimension, while integrating new sustainable consumer expectations.

Learn more about the MBA in Business Strategy Management program in Rennes

School life

At AURACO, you will discover different forms of ethical and responsible trade: fair trade, which aims to ensure fair remuneration for producers in the South; green trade, which promotes environmentally friendly products; ethical trade, which incorporates social, cultural, and health criteria into its practices. You will also participate in concrete solidarity projects in collaboration with committed actors in the field.

They work for us

The advantages

International

At Auraco, we believe that learning is most effective when accompanied by real-world experiences. The Small Training Session in New York offers a unique immersion combining language development and exploration of innovative business strategies used by American companies. This trip allows our students to discover iconic brands such as Walmart, Macy's, and Whole Foods, analyzing their business models and their ability to integrate ethical and sustainable practices. They will also meet French entrepreneurs based in New York and experts in corporate social responsibility (CSR), sharing their perspectives on sustainability and positive impact issues.

Innovative projects

At Auraco School, our students participate in the Schneider Electric Go Green Challenge, a global competition that encourages them to develop innovative solutions for a sustainable future, focused on energy efficiency and responsible practices. They work in teams, supported by our teachers and industry partners, to create concrete projects that incorporate sustainable technologies. This challenge offers them practical experience, networking opportunities, and international visibility for their solutions. It's an ideal way to promote their commitment to a more sustainable future.

Business Game

At Auraco, we make it a point of honor to train strategic leaders and intrapreneurs using innovative teaching methods. Our Strathena Business Game, designed by renowned international executive Xavier Fontanet, former CEO of Essilor and professor of strategy at HEC Paris, and Alexis Lacapelle, Harvard graduate and co-founder of Interactive 4D, is at the heart of this approach. This immersive game allows students to tackle real-world strategic challenges, developing their decision-making, strategic analysis, and crisis management skills.

Why choose us?

Beyond the teachers who are professionals, at AURACO, we believe that it is possible to reconcile commercial performance with social and environmental responsibility. We offer innovative and demanding training in business and marketing, based on ethical principles. Business ethics is the set of rules and values that guide companies' actions in accordance with the law and with respect for customers, suppliers, employees, shareholders, and society.

At AURACO, our mission is to train students for exciting and meaningful careers in ethical and responsible business and marketing in a variety of sectors, including agri-food, textiles, tourism, culture, health, education, and more.

The business sector is a very dynamic one. During your studies, you will have managers and executives who will teach you the trade in the classroom, but who will also provide you with a network of contacts when you are looking for a job, and we all know how valuable a network of contacts can be. Choosing AURACO means facilitating your entry into the job market and boosting your career.

An "internal scholarship": this is a scholarship set up for all post-baccalaureate initial training courses, which allows families to benefit from up to €3,000 in tuition fee deductions depending on their income.

The school has a partnership with Crédit Agricole. Students wishing to obtain a loan to finance their studies can benefit from a preferential rate of 1.9%, repayable at the end of their studies. Exclusive offers are reserved for students at The Land campus.

For all these reasons, we invite you to join us and broaden your horizons.

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